Instagram is for sure one of the important social media platforms nowadays. People can share pictures, videos and even news. Almost every company has an account and it won’t die in the upcoming years.
While Instagram is going crazy, let’s check its algorithm to take a toll on people’s engagement. There is no surprise that more and more users are switching their focus to Instagram and Instagram Stories.
According to searchenginejournal.com, Instagram Stories has over 500 million daily active users, which is almost double that of Snapchat. But Instagram Stories is more than just a great way to connect with your followers. Posting to Stories consistently can also impact how your posts perform in the Instagram algorithm.
The algorithm takes into account all the interactions you receive on your Instagram Stories — this means, the more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed.
In the following of this blog, I cover 6 tips that you can use on Instagram Stories to outsmart the Instagram algorithm, increase your goal and provide the best experience to your audience.
How the Instagram algorithm has changed in 2018
While Instagram recently revealed that posts are soon going to be returning to the more chronological order in people’s feeds, this doesn’t necessarily mean that chronological feed is back. Instagram is essentially adjusting the algorithm so that the time that you post is more important than before.
In other words, the feed is still algorithmic, however, the weight of the factors that impact the Instagram algorithm have shifted slightly.
In light of all these changes, Instagram users will have to find new ways to grow their engagement and reach their audiences. Queue, Instagram Stories.
How to use Instagram stories to outsmart the algorithm
We can expect that Instagram Stories will continue its dominance over Snapchat and Stories are one of the important part of Instagram marketing strategy.
In fact, Instagram Stories is quickly becoming one of the best channels to drive engagement, build brand awareness, drive traffic, and even make e-commerce sales!
You will find 6 tips to use within Instagram Stories to outsmart the Instagram algorithm.
1. Encourage audience interactions
Stories can be used for different purposes. It can be for online shopping, announcement, news and so on. However, no matter the purpose is, the most important part of the Stories is audience interactions.
The Instagram algorithm takes into account the interactions you receive on your Instagram Stories, such as replies or when someone DMs your story to another user.
And the more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed.
It also can be good idea for you to use popular users' post which you can repost them via Story Plus+. You just need to download the app to repost your favourite post.
The best idea to outsmart the algorithm is to take advantage of Instagram Stories’ engagement opportunities, including the new polling feature. Interactive poll stickers let you ask questions and see results from your followers as they vote. Encouraging these kinds of interactions will not only help you build a deeper connection with your audience, but it can also help you grow your reach too.
Another trick that influencers use a lot is to drive up the engagement on their accounts is to provide support through direct message option on Instagram. You can also encourage people to DM you and build relationships with your followers, and ultimately increase the chance of your posts showing up in their feed.
To sum up, the Instagram Stories that appear closest to the beginning of the row are from accounts that you engage with the most, whether that may be through the users' posts or Stories!
2. Use all of Instagram stories’ features
The Instagram algorithm uses the amount of time spent viewing your content as a factor in determining its popularity.
So how do you stop your followers from scrolling past your Instagram Stories?
The good news is that Instagram seems to roll out new features for Instagram Stories every few months (or even weeks!), giving users fun new ways to connect with their audiences.
You can access most of these features by clicking the sticker icon in the top-right corner when adding to your story. Once you click the icon, all the feature options will appear:
Instagram Stories Features
Try adding GIFs, stickers, locations, and hashtags as often as possible (without over-using them, of course). By using all these features, you’ll have a better chance of keeping your audience engaged and will give them a reason to spend more time viewing your Instagram Stories.
This year, Instagram also introduced “Type” mode, which a new way for users to share what’s on their mind with creative text styles and backgrounds.
To switch to Type mode, all you have to do is open your camera and tap the Type button at the bottom of your screen.
You’ll find it next to “Live,” along with your other camera options under the record button:
3. Maintain a cohesive brand aesthetic
Your brand’s Instagram aesthetic isn’t only important on your feed, but should be carried over to your Stories as well!
When a follower watches your Stories, they should know it’s yours without having to see your name in the corner of their screen.
Luckily, there are a ton of different ways to brand your Instagram Stories within the app, including different fonts, brush options, and stickers. Using these features in a consistent way can add a ton of personality to your Stories and help you build a uniform brand aesthetic.
4. Add links to your Instagram stories
Last year, Instagram rolled out the ability to add links to Instagram Stories, and it’s a pretty big deal. In fact, it’s the first time ever that users can add links to Instagram that aren’t the link in their bio!
It’s currently available to users on an Instagram Business profile with 10K+ followers. If you meet these requirements, you should be able to include a “Swipe Up” option in your Stories and drive traffic to your web campaigns, product pages, blog posts, and more.
5. Add hashtags & location stickers to your Instagram stories
Recently, Instagram expanded the Explore & Search page to include hashtag and location Stories! Now when you add a hashtag or location sticker to a story, other users will be able to find it if they search that hashtag or location.
In other words, you have the opportunity to reach whole swaths of new and undiscovered audiences. And if they like what they see, they might even give you a follow!
To add a location, simply click on the location sticker and type the location of your story. Your story will then appear at the top of the search results for that location:
Adding a hashtag to your story is just as easy. You can either just type in the hashtag, or you can use the hashtag sticker to add in the hashtag of your choice.
When people search for a hashtag on Instagram, if it’s popular enough, they’ll be able to see all the active, recently shared Instagram Stories for that hashtag at the top of the Search page.
When your story is added to the search results for a location, you should receive a notification from Instagram. And when someone views your story from a hashtag or location page, when you view your Instagram Insights, you’ll see the name of that page when looking at who watched your story.
6. Track your success with Instagram stories analytics
When you switch to an Instagram Business profile, you can also view the analytics for your Instagram Stories — which is extremely helpful!
Taking on your Instagram Stories strategy with a better understanding of what’s working (and what isn’t) will help you come up with a fine-tuned strategy, saving you time and effort.
To see the Insights for your Instagram Stories, head to your profile and select the Insights icon in the top right corner. Next, scroll down and tap “Get Started” in the Stories section.
Now, you’ll have access to impressions, reach, and other metrics related to your Stories:
Track Your Stories Analytics
Instagram Stories Analytics gives you a clear view of who is sticking around or swiping away, and can ultimately help you optimize your Instagram Stories content strategy.
This year, take the Instagram algorithm changes as an opportunity to creating deeper connections, produce high-quality content, and optimize your Instagram Stories strategy.
Testing out all the latest features within Instagram Stories will not only help you “beat” the Instagram algorithm but can keep you one step ahead of your competition!
We also kindly recommend to you to use Story Plus+ which allows you to repost, download photos and videos and lastly see profile photos.