When you think about social media, there are the first things which come to your mind. Facebook, Twitter and Instagram. Facebook and Twitter are sharing to be old however Instagram is only 9 years old and getting the biggest part of demands thanks to 300 million daily users. Since its launch in 2010, Instagram has quickly become the go-to platform for individuals and businesses alike to reach users in creative and dynamic ways. It is an easy and efficient way to reach a global audience. And the best part is FREE.
If you’re still unsure how to get started on Instagram, here are four easy ways you can get started right now.
#1 BEFORE DOING ANYTHING…LOOK AROUND
I know you’re eager to post and share. But before you start snapping photos, you need to conduct thorough market research to understand how your competitors are marketing their businesses on Instagram. You can even browse outside of your industry to identify strategies and concepts that you could implement for your business. The key things to note as you scroll are:
What is the account’s theme?
Does the account have a colour scheme?
Does the imagery appear to align with the brand’s mission?
How are they showcasing the product in interesting ways?
Save yourself time by looking at what brands your favourite Instagram accounts already follow. While it might seem like you’re diving headfirst into a rabbit hole, taking the time to identify these key concepts is the absolute best way to formulate a well-executed Instagram strategy. Even as your Instagram business account grows this research should be part of your weekly planning strategy.
#2 PICK THE PERFECT USERNAME
They say a picture is worth a thousand words, but on Instagram, it all starts with a name. Picking the perfect username will make your account more searchable and memorable for potential customers. There are three ways to know if you have a perfect username: memorable, easy to find, and matches your business.
If possible, you should try to use your business as your username. But what happens if someone is already using it? No problem! There are plenty of workarounds.
Put “Official” In The Front Of/At The End Of Your Username!
Like Chanel, @chanelofficial, is an easy way to keep your brand aligned with your Instagram account. Even better, it’s really easy for your customers to remember so they’ll know exactly how to find you.
This strategy is especially helpful if you have an internet-based business. Whether it’s at the beginning or end of your username, this workaround is also a great way to nudge people towards your website.
Use “I Am”
While it may feel strange at first, adding “I am” to the beginning of your username is actually a great way to build trust among your new followers. Just like health food guru Cardi B (@iamcardib), this username style reinforces to your followers exactly who you are and what you do.
#3 OPTIMIZE YOUR BIO
No matter how amazing your Instagram photos are, people are unlikely to follow or engage if you have a weak Instagram bio. Your Instagram bio is the 150-character billboard that tells people exactly who you are and what your brand is all about. Here are the key elements you need to create a brilliant bio.
Your profile picture also called an avatar, is how you can quickly put a face or aesthetic to your brand. As you decide which image to include, consider the purpose of your avatar, whether to humanize your brand or represent your larger business mission. Whatever you choose, make sure the picture is clear so anyone can recognize it.
Now, this is your space to shine. In 33 characters you need to tell people exactly who you are. While 33 characters might seem like an impossibly small amount of space, there is still plenty of space to let your personality shine. Keep your text short and try incorporating fun emojis.
Instagram is a great platform for driving business to your website. Don’t just direct people to your website homepage. Do you have a special sale? Do you want to highlight the story of your business? Make sure you include the exact place you want people to land on your website. Even better, include a bit.ly link to track and see which URLs most effectively drive traffic to your website.
#4 CREATE NINE POSTS BEFORE YOU GO PUBLIC
As every business owner knows, a good launch can make the difference between a rousing success or lukewarm response. Before you share your Instagram account, aim to have nine solid pieces of content to share. These posts should capture the essence of your business and demonstrate why people should keep following to watch your business grow.
By keeping your account on private you are giving yourself time to develop a long-term, sustainable content strategy that will eventually help you find business success on Instagram.
BRIEFLY, Instagram is the world trend nowadays and almost everyone is using it. Businesses, stars and people are on Instagram every day and you are better to take your spot and mind my words.